In focus: prime central London

The streets of London’s most exclusive postcodes may have been much quieter than normal this year, but their housing markets have been surprisingly active. Demand has been underpinned by the value on offer compared with the peak of the market some six and a half years ago. Despite the restrictions on international travel, we’ve seen a core of buyers and sellers motivated to act, with a noticeable pick-up in activity prior to the second lockdown.

As some have headed to the countryside in search of additional space, value and a taste of country living, others have focused on the leafy pockets of London’s prime postcodes for their forever home. Many of the world’s wealthy remain keen to put roots down in areas of London that offer the best of both worlds – a village atmosphere and a community feel combined with a bustling global centre. This is why places such as Notting Hill, Chelsea, Kensington, Maida Vale and Mayfair have prospered over the past six months.

Despite the pandemic, prime central London’s property market has remained resilient. Through the lens of detailed research and our own agents’ voices, we tell the story of a market with enduring appeal and explore what’s next for luxury residential property as a Covid-19 vaccine, which is the key to the streets of central London regaining their buzz, becomes closer to reality.

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