International real estate advisor, Savills, has taken the top spot in the real estate agents / advisory category league table in the UK Business Superbrand list for the 14th consecutive year.
The Business Superbrands survey has been tracking the perception of a wide-range of business brands in the UK since 2001. This year's survey evaluated a shortlist of 1,600 business-to-business brands across 63 categories. It follows a voting process involving 2,500 business professionals with purchasing or managerial responsibility, supplemented by an expert council comprising 20 senior business-to-business marketing leaders.
A Superbrand is evaluated against three core factors; quality, reliability and distinction. Voting is also influenced by both short and long term factors, such as the brand's current profile, latest marketing activities and new product or service developments in order for Superbrands to provide a holistic picture of how brands are currently perceived. The Superbrands organisation identifies and pays tribute to exceptional brands throughout the world in over 85 countries.
James Sparrow, CEO of Savills UK and EMEA, comments: “For Savills to once again be recognised for the high quality, reliability and distinction of our brand, not only amongst our peers but across UK businesses, is a real achievement and something we are incredibly proud of. As our brand continues to grow throughout the world we work hard to offer our clients the best possible service. Savills is a people business and the dedication, commitment and hard work of our staff is a true testament to the strength of the brand.”
Damon Segal, Co-Founder, The Academy of Chief Marketers (Superbrands UK) comments: "We are excited to have Savills on board with us and look forward to them being part of our community of collaborative senior marketing and brand focused members."
Savills is a leading global real estate service provider listed on the London Stock Exchange. The company, established in 1855, has a rich heritage and over 600 offices and associates throughout the Americas, Europe, Asia Pacific, Africa and the Middle East, employing over 35,000 people.